Cumberland County Children's Theatre is a Maine nonprofit offering high quality, accessible theater programming for kids 5–17. Run completely by volunteers, their mission is to inspire, educate, and empower young people through theater. For their fourth annual production, the company presented Willy Wonka Jr.

The custom logo features a bold, bright color palette and a spiral design element that gives a nod to the off-beat nature of the candymaker and his factory. The logo design was rolled out as a t-shirt (with a pared down color palette for cost effectiveness), along with a poster, Facebook event advertising, and graphics for CCCT's online ticketing platform. The 16-page program included a front cover design based on the logo, design of interior pages and a number of sponsor ad layouts.